This past weekend (25/01/2025), at the De Beers Group headquarters, the De Beers Group Executive Vice President of the Diamond Trading Company, Mr. Paul Rowley, welcomed Olympic medalist and global athletics star, Letsile School-boy Tebogo, as the company’s newest global ambassador.
The event was opened by Vice President of Corporate Affairs, Ms. Otsile Mabeo, who emphasized that the collaboration with Tebogo goes beyond a typical partnership. She described it as a celebration of shared values, highlighting the importance of hard work, community, and the transformative power of nurturing potential whether in the form of a rough diamond or a budding athlete.
In his keynote address, Mr. Rowley explained that the primary objective of partnering with Letsile was to promote the Botswana Natural Diamond story. He stressed De Beers Group's commitment to unlocking the potential of Botswana’s talent by leveraging the nation’s natural resources. Mr. Rowley also commended Tebogo for his exemplary dedication, discipline, and hard work, which have been crucial to his success.
This collaboration will be prominently featured in a documentary series titled “Talent Unearthed”, which will highlight Botswana’s talent and underscore the global significance of its natural diamonds. Letsile Tebogo expressed his sincere gratitude to De Beers Group for the opportunity to be part of this inspiring initiative.
The event culminated with a visit to the diamond display office, where Tebogo, along with Coach Dose Kebonyemodise and other distinguished guests, had the opportunity to view Botswana’s diamonds up close. The day concluded with the filming of the inaugural episode of “Talent Unearthed” at the De Beers Group office, marking the beginning of an exciting new chapter that will highlight both the potential of Botswana’s talent and the value of its natural resources.
Notable guests in attendance included Mr. Peaceful Seleka, Sport Development Director for the Botswana National Sport Commission, along with his team; Mr. Oabona Theetso, Vice President of Administration for the Botswana Athletics Association (BAA); Mr Nonofo Othusitse, Vice President of Technical for the Botswana Tennis Association (BTA); and Mr. Derick Musa, President of the Botswana Golf Union. De Beers Group staff and members of the media also attended the event, underscoring the wide-reaching impact of this partnership.